Siren Williams

Surfer. Singer-Songwriter. World Traveler. Deckhand.


What's your favorite water sport or activity, and how did you get into it?
I started surfing when I was around 12 or 13 years old with some guy friends. At first I really didn't care about it at all, but then once I actually started doing it, it was all I wanted to do. I've evolved from that little grommet to working in surf shops, teaching surfing and surfing competitively. Now I'm married to a surfboard shaper and am making fins and apprenticing in glassing surfboards. When I first started, I had no idea that I would have gone this far with it.
Who do you most admire, and why?
As cliche as it sounds, Kelly Slater. Kelly and I are from the same tiny little everybody-knows-everybody town on the east coast of Florida, and he's one of the most down-to-earth, humble, strong-minded, people you'll ever meet. I admire him, not because he's the greatest athlete that ever walked the face of this planet, but because of how he lives his life. Kelly is very on top of what he puts into his body, but he's also very conscious of where his purchases come from, what it's wrapped in, and whether or not it's sustainable, etc. He lives a life that not only benefits him to the maximum, but also benefits the planet, and he's a revolutionary guy changing the world with his endeavors. I strive to be that way everyday.
Share a quote or mantra you try to live by.

Shoot for the moon. Even if you miss, you'll land among the stars.

As a child, what did you want to be when you grew up?
For as long as I can remember, I wanted to be a marine biologist. In my senior year of high school, I became really interested in psychology and decided that I wanted to be a marine mammal trainer, working at facilities that rescue and rehabilitate wildlife. While in college, I began my world travels and that was the end of that! I carried on traveling the world, living in a number of countries teaching surf lessons and doing photography, among other things. Then I decided I wanted to work on yachts, which I did for several years, and I'm currently breaking into my yacht broker career, while working at a surf shop, while starting a company. Ultimately, I want to own a successful, nautical inspired, surf supply company and then buy a large sailboat and continue traveling the world. It sounds like I'm not completely grown up yet! ...still deciding.
What is it about the sea that inspires and motivates you?
If you've ever traveled far by way of wooden sailboat, you know the feeling of sitting at the bow, nothing in front of you, water splashing below you, dolphins beside you, only the sky above you, and no land for miles. You know the creaking of a wooden mast. You know the way the wind feels against your face as you stare down into the water, imagining how deep it goes, and what exists in those depths that is yet to be discovered. There is something so peaceful and simple about the experience that it clears your thoughts like nothing else. It's almost like being on a different planet because it's not something you can experience anywhere else but there, and so few people do. When at sea, I always find my mind at its' clearest, and my creative juices flowing. I love to sit and write music, or my thoughts. With my head clearer, I think of all of the things I want to do with my future, and all of the great endeavors ahead of me. More than anything, it inspires me to continue my travels and explore the next unknown.
Share a quote or mantra you try to live by.
Shoot for the moon. Even if you miss, you'll land among the stars.
Name one thing you never leave home without.
A bikini. There has to be a bikini in my car at all times. Just because. You never, ever know.
What’s your connection to Sperry?
Sperry has always been THE iconic shoe of the yachting/sailing/boating industry. When you think of sailing, you think of sailboats, ocean, Sperry's, canvas... It's just part of the deal. Being on boats and yachts throughout my life, Sperry's are just part of my get-up. They're essential for the lifestyle that I live.


Conor Smith
Sailor. Marine Scientist. MacGyver.
Our Crew - Jobi Manson
Jobi Manson
Social entrepreneur. Ocean lover. World traveler.
Nico Landauer
Cali-based business owner. Water junky. Pro kiteboarder.