Designing the Star Wars Sperry Collection

Interviewing Star Wars super-fan and Sperry designer Joe Napurano about his experience designing shoes for his favorite film franchise.

August 9, 2017
in Design

Joe Napurano is a footwear designer who’s been designing for Sperry for 11 years. When A New Hope was released in theaters, Joe was just a kid and was immediately captivated by the film that George Lucas had created on screen. With a massive collection of Star Wars figurines and collector’s items, and a love for the franchise that far surpasses casual viewership, Joe is a super-fan.

As both a fan of the series and a veteran designer at Sperry, Joe had the unique opportunity to lead the design process for the Star Wars collection. We asked him a few questions about what it was like designing shoes for his favorite film franchise.

Scroll below to read our Q&A with Joe.

Tell us about the moment you were asked to do this project.
There have been a few collaborative projects through Sperry, and I had heard some buzz about possibly working with Star Wars. Of course, I volunteered without hesitation and offered to provide my input as a fan of the movies. Sperry had done a great job with past collaborations, and as a fan of the Star Wars films, I knew it would be a once-in-a-lifetime opportunity, so I jumped right in.
You’re a big Star Wars fan and have a huge collection of toys, figurines, collector’s items, and other film paraphernalia at your home. What was it like being a collector and having the opportunity to design product for your favorite film?
The artwork and world of Star Wars is fantastic. There are levels of collecting that range from simple things like a t-shirt to intricate and highly detailed prototype figurines. I’ve seen some collectables go for $15,000 and more on sites like eBay, so the idea of designing a piece of memorabilia for other fans like me is an incredible feeling.

A small part of Joe Napurano’s massive collection of Star Wars figurines, arcade games, and collector’s items.

When did you first see Star Wars?
I saw Star Wars when it came out in theaters the first time back in 1977. I was super little and was blown away by what I saw on the screen. Waiting for sequels to come out was always exciting. With the release of new films, it’s incredible to see the feelings and excitement come up again for kids – and adults, like me – who have this shared feeling of wanting to experience what happens next in the Star Wars saga.
Star Wars was one of the first big blockbuster films. What was it like during that time going to the theater to see the film?
When the Star Wars films were released, lines ran around the block and theaters were selling out of tickets like crazy. I remember waiting in line for 3 hours to see the movies when they came out. Try convincing your parents to wait in line for 3 hours to see a movie today – they’d tell you that you were crazy. It was worth it to sit in a packed theater and be amazed by the stunning visual effects.
Do you have any distinct memories of what it was like watching Star Wars in the early years when the films came out?
I went to college at Rhode Island School of Design and there was a Star Wars movie marathon in the auditorium down the road at Brown. The first 3 movies take nearly an entire day to watch, so just imagine that - an auditorium full of college-aged fans lying on the hard floor of a basketball court to watch the full trilogy… Seeing the movies back-to-back like that was very memorable for me. Rarely do you ever go to a movie and see an audience applaud and cheer, but Star Wars definitely had that effect on the crowd at that screening.
This was no doubt one of the biggest film releases of all time. Tell us what you think draws fans in and what makes it so iconic.
The films touch the spirit of adventure in everyone. The coming of age story, the humor, the drama, the romance, the battles between heroes and villains, the aliens and the droids... What more can you ask for? Oh yeah, and the John Williams soundtrack was epic too! The films were a major breakthrough in film and completely captured your imagination.
Who was your favorite character in A New Hope and what was your favorite scene?
I would have to say that R2-D2™ was always my favorite character. He’s basically a rolling trashcan with emotions… he was a droid, but he had heart, drive and compassion, and I totally loved the idea of that as a kid. As for scenes, I particularly liked the first scene where the small ship comes into frame followed by the huge imperial ship was incredibly memorable. Then seeing Darth Vader for the first time… mind-blowing. And I really love the Cantina scene as well. Oh, and when C-3PO™ and R2-D2™ are walking across the desert! Hilarious.
Speaking of the droids, some of the shoes in the collection have a “buddy” theme. What is it about friendships in the film that inspired you to create the side-by-side buddy pack shoes?
The asymmetrical buddy packs were inspired by the idea that the films are a classic story of good versus evil, where friendship and loyalty is a critical element. The dialog was far from Shakespearean, but in the film’s structure you get the morality story pretty clearly. Help your friends, fight evil, save the universe.
If you were alive “a long time ago in a galaxy far, far away” would you join the Rebellion or the Empire?
Rebellion all the way. You need a reason to fight and it’s clear that the Empire is driven by power and evil purposes.
Knowing that you’re a fan of the Rebellion, it’s not shocking that you took some really cool elements of the X-Wing™ and Luke’s jumpsuit and incorporated the designs into one of these shoes. Tell us more about it!
One of the many smart things done in Star Wars is to reference things that we already know and reinterpret them. George Lucas used airplane dogfight sequences to illustrate how the special effects space battles would look. Model makers used battleships and cockpits to create otherworldly designs. The X-Wing™ fighters used a scissor wing action and the TIE Fighters™ used round bathysphere hulls. Even the jumpsuits that the Rebel pilots wore were based on flight suits worn by real pilots. The Rebel suits are safety orange and show all the wear and tear of a long fought struggle. I loved that despite the rag-tag look, they were in uniform as a team.
The Death Star sneakers have a similarly cool look that’s reminiscent of a TIE Fighter™ and features some nods to the Empire. Tell us about them!
Star Wars is a battle between good and evil, so I designed a shoe that closely mirrored the Rebel shoe. In the film there’s the Empire and the Rebellion, the dark side and the light side, Luke and Darth Vader… So, if you have a rebel shoe you need an Imperial counterpart! This shoe features elements that nod to the Empire and the Death Star™ and TIE Fighters™ and shows the Empire’s evil drive to rule the universe.
One thing that makes this collection particularly unique is the use of the McQuarrie paintings and concept art. Can you tell us more about Ralph McQuarrie and how he helped shape what we saw on screen?
Ralph McQuarrie was commissioned back in the 70’s to create concept paintings that were used during production to dictate what key characters and scenes would look like. They’re absolutely amazing. Even if you are not a fan of the genre, they show incredible vision. The artists and designers that brought the Star Wars universe together accomplished an incredible feat. The concepts show a vision and level of imagination that no one knew how to make at the time. The war in space and lightsaber duel went from an idea in a script, to a painting, to the big screen, just like that. And we’re still talking about it today!

The Star Wars collection is available at Sperry retail stores,, and select retailers worldwide beginning on August 10th, 2017. To learn more about the collection, click here.

Star Wars x Sperry

Celebrating the 40th anniversary of “A New Hope” with a collection of shoes inspired by the first film in George Lucas’s Star Wars franchise.

August 3, 2017
Sperry x Jack Spade: Two Originals

Two brands driven by classic, purpose-built design come together to bring you urban-styled footwear inspired by the sea.

April 12, 2017