At Sperry, we see ourselves as a brand that’s innately connected to the water. So we were naturally inspired to take action upon learning about the staggering numbers surrounding water pollution.
Did you know that 300 million tons of plastic is produced every year, and that half of it is single use? Of that, eight million tons land in our oceans as waste. And if we don’t do something about it, there will be more plastic in the ocean than fish by 2050.
The reality of the situation is daunting, but the outcome doesn’t have to be. To rally behind our waters, we’re partnering with our friends at Waterkeeper Alliance and BIONIC® on a mission to eliminate plastic waste in our oceans for good. To start, we’ve launched Sperry BIONIC®—a collection of sustainable shoes woven from an average of five plastic bottles that have been recovered from marine and coastal environments.
We’ll get into the details below, but first, we wanted to introduce you to our newest partners.
We are proud to work with partners BIONIC® and Waterkeeper Alliance.
Waterkeeper Alliance is leading the fight for drinkable, fishable, swimmable water everywhere, working to achieve that goal by protecting more than 2.5 million square miles of water with 300,000 supporters in over 35 countries.
BIONIC® is a mission-driven material engineering company addressing ocean plastic pollution in marine and coastal environments. AKA, They create yarns and fabrics out of plastics found in our oceans.
Together, they’ve launched the Ocean Plastic Recovery Initiative, with plastic recovery facilities built to protect coastal and marine environments around the world. Our newest line of sustainable shoes is made using these materials.
Our new BIONIC® Collection takes our most-loved styles and transforms them into sustainable shoes. Each sustainable shoe draws on Sperry’s sailing roots, using BIONIC® materials inspired by vibrant, multi-colored spinnaker sails with patchwork pieces and heavy stitching details.
Because packaging is also a pollution offender, we made the shoe boxes from post-consumer recycled materials, printed them with water or soy-based inks, and skipped the adhesives, so everything can be easily recycled once again.
In 2017, 79 percent of plastic water bottles ended up in our landfills and waterways. We are putting, on average, five of those bottles to better use with every pair made for this collection. We ask our Sperry community to recycle or donate all of our shoes once they’ve been well loved.
Join our mission at sperry.com/bionic, and help us reach our goal of removing 125,000 plastic water bottles from our marine and coastal environments.
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